Financial Promotions Manual for Mortgage Brokers

£195.00

The Financial Conduct Authority (FCA) specify certain rules and requirements in relation to the way in which firms promote themselves and the services that they offer.  These include high level requirements for material to be clear, fair and not misleading.

This manual is specifically aimed at Mortgage and Equity Release Brokers who are looking to advertise their business.  The manual includes a procedure on which the firm should follow.  It also contains guidance on how to advertise and produce stationery compliantly by providing tips on what should and should not be included.

FORMAT: All documents are downloadable via email upon receipt of payment.

WORD DOCUMENT – 29 PAGES

INDEX OF CONTENTS

  1. General Rules
  2. The Approval Procedure
    1. Initial Review
    2. Withdrawal of approval
  3. Business Stationery
    1. Business Cards
    2. Compliment Slips
    3. Letterheads
    4. Facsimile Headers & Email Signatures
  4. Advertising Guidance
    1. Real Time
    2. Non-Real Time Promotions
    3. Clear, Fair and not Misleading
    4. Firm Name & Contact Details
    5. Scope of Service Disclosure/Indepedence
    6. Regulatory Statement
    7. Non-Regulated Products
    8. Mortgage Risk Statements
    9. Foreign Language Warnings
    10. Quoting Facts or Figures
    11. Fees for Advice or Arranging
    12. Interest Rate
    13. Annual Percentage Rate (APR)
    14. Multi-Rate Products
    15. Introductory Rates
    16. Distinguishing APR
    17. Variation of Rate According to Customer Circumstances
    18. Varying rates
    19. Use of Comparisons in Advertisements
    20. Testimonials
    21. Use of Tear Off Slips
  5. Restricted Descriptions
    1. Early Repayment Charge
    2. Higher Lending Charge
    3. Lifetime Mortgage
    4. Home Reversion Plan
    5. Cash Back
    6. Introductory Rates
    7. Tied Products or Services
    8. Debt Consolidation
  6. Specific Advertising
    1. Presentations & Video
    2. Radio Adverts
    3. Radio/Television Appearances
    4. Verbal Advertising
    5. Protection Advertisements
    6. Prize Draws & Competitions
    7. Competition Rules
    8. Press releases
    9. Canvassers
    10. Email/SMS Marketing
    11. Endorsement of Product Provider Literature
  7. Websites
    1. Regulatory Statement
    2. Regulatory Jurisdiction
    3. Companies Acts and Business Names Act
    4. Non-Regulated Products
    5. Use of Hyperlinks
    6. Online Applications
    7. Mortgage Information & Sales
    8. Forms
    9. Quotations
    10. General Data Protection Regulation
    11. Online Archives
    12. Email Marketing
  8. Product Provider Assistance
  9. Other Relevant Legislation
  10. Record Keeping