Financial Promotions Manual (General Insurance Brokers)


The Financial Conduct Authority (FCA) specify certain rules and requirements in relation to the way in which firms promote themselves and the services that they offer.  These include high level requirements for material to be clear, fair and not misleading.

This manual is specifically aimed at Insurance Brokers who are looking to advertise their business.  The manual includes a procedure on which the firm should follow.  It also contains guidance on how to advertise and produce stationery compliantly by providing tips on what should and should not be included.

FORMAT: All documents are downloadable via email upon receipt of payment.


WORD DOCUMENT – 22 PAGES – Last Updated: Jan 2022


  1. General Rules
  2. The Approval Procedure
    1. Initial Review
    2. Withdrawal of approval
  3. Business Stationery
    1. Business Cards
    2. Compliment Slips
    3. Letterheads
    4. Facsimile Headers & Email Signatures
  4. Advertising Guidance
    1. Clear, Fair and not Misleading
    2. Firm Name & Contact Details
    3. Regulatory Statement
    4. Non-Regulated Products
    5. Quoting Facts or Figures
    6. Use of Comparisons in Advertisements
    7. Testimonials
    8. Use of Tear Off Slips
  5. Restricted Descriptions
  6. Specific Advertising
    1. Presentations & Video
    2. Radio Adverts
    3. Radio/Television Appearances
    4. Verbal Advertising
    5. Prize Draws & Competitions
    6. Competition Rules
    7. Press releases
    8. Canvassers
    9. Email/SMS Marketing
    10. Endorsement of Product Provider Literature
  7. Websites
    1. Regulatory Statement
    2. Use of the FCA Logo within websites
    3. Regulatory Jurisdiction
    4. Companies Acts and Business Names Act
    5. Non-Regulated Products
    6. Use of Hyperlinks
    7. Online Applications
    8. Forms
    9. Quotations
    10. General Data Protection Regulation
    11. Online Archives
    12. Email Marketing
  8. Product Provider Assistance
  9. Other Relevant Legislation
  10. Record Keeping