Balanced and Accurate Financial Promotions

To avoid misleading consumers, financial promotions must be clear, balanced, and accurate. Below are a couple of tips you should consider:

1. Highlight Risks Equally: Ensure that promotional materials accurately represent both the benefits and the risks of the product you are advertising, giving equal prominence to each.
2. Correct Use of FCA Status: Avoid implying that the FCA endorses your services. Limit mentions of FCA regulation to the regulatory statement at the bottom of the promotion.