We regularly review promotional material for clients and spot the same issues again and again. Here are a few examples that sound great, but can land you in hot water:
- “We will call you within 24 hours.” Can you guarantee that timeframe — even on bank holidays or Christmas day?
“We will find you the best deal.” Can you truly access all the options in the market and guarantee that it will be the best?
“Click here for the important info.” Each promotion or page must be compliant independently. Important risk warnings or limitations shouldn’t be hidden behind ‘click here’ links, as this can make the original ad misleading.
To ensure you’re meeting Consumer Duty expectations around consumer understanding, avoid overpromising or assuming customers will “click to find out more.” The ad must be clear on its own.
